About Us

Company Profile

The Blueprint Style (The B) was established in 2012 by Mr. Iyron Davis as a blog for sharing the best in fashion, footwear, music, art and culture from around the world.

6 years on and the website has grown from a personal project to a full-fledged media brand with offices in Altanta, Los Angeles and Miami, all while keeping the same level of passion and fandom there’s been since day one.

Today, The B is the leading new-media brand for the next generation of tastemakers, trendsetters and style-conscious young men. Our content offering across all platforms inspires an international audience to live more culturally engaging lives by providing a 360-degree perspective at the point where street and pop culture meet. We take the best in global creativity and bring it to street level, turning outsiders into insiders.

Meet the Executive Team

Our practice balances consultation and implementation, empowering us to recommend strategic opportunities and realize impactful solutions.


Iyron Davis

Founder & CEO

Iyron founded UrbanLink MMG in 2012 and has contributed to a 130% increase in annual subscriptions.


Hilton Turner III

Vice President

In 2017, Hilton was named VP for exceeding the company’s aggressive digital growth goals by 71%.


James Callahan


James forges business partnerships with global brands including Nike and Deutsche Bank.

Contact Us...

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3305 SW 1st Ave, Miami, FL 33145